![]() ![]() You can use pixels for individual articles or for entire publications. Many marketers and developers also use pixel tags with the help of Google. Google pixel tracking helps you track your impressions and adjust your strategy based on the data collected. Here are some examples of what a pixel tag might look like within your source code: The same thing goes for pixel-tracking email users. For website pixel tracking, you can directly insert it into the source code. ![]() You can typically install a pixel tag using your content management system (if applicable). ![]() There is no single, all-encompassing method to create and insert a pixel tag. Users can also choose to block or clear their cookies, essentially rendering them useless. Cookies save information in a user’s browser, which means they lack the ability to follow users from one device to another. The main distinction between cookies and tracking pixels is how they deliver and where they keep data. ![]() Marketers also use cookies to target users with ads.Īnd while there are many similarities between cookies and tracking pixels, there are also differences. You are correct, on some level, as both tracking pixels and cookies are used to track user activities and behaviors. You may have heard of cookies and thought they pretty much do the same thing as tracking pixels. Tracking Pixel vs Cookie: What’s the Difference?
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